Articles About Real Estate Broker

Advertising In The Local Press

There are three main reasons why I would hesitate when deciding to advertise in the local press:

Everyone else is doing it

Nobody buys a paper for the adverts

The odds are it won't work

Just because everyone else is doing it, doesn't mean it's a good thing, or more importantly – that it actually works! However it seems the natural thing to do – you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because...

Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space. In fact if you look at the inside cover of a newspaper you'll see the staff on it. More often than not the 'sales team' will out number the reporters 3 to 1. The local paper is not 'a local' way for the community to keep up to date with local events, it's a 100 page selling tool.

Very often when approached by the advertising telesales team, they'll quote all sorts of readership figures. 'Well actually the Acme Recorder is distributed to over 50,000 homes and offices'. A very impressive statistic. However, of those 50,000 'readers' how many will actually want an accountant at that specific time their browsing through the paper? How many of them will actually see your advert amongst all the others? How many will actually read your advert, and then REACT to it?

The next time someone gives you these figures, follow it up with this next question:

"What's the response rate to an advert?"

They won't be able to tell you. Why? Because this is not important to them. But it's VITAL for you. The chances are they'll either admit they don't know, or they'll quote a local builder who has a great response (but you're NOT a builder) or they will come back with something like, "Well people keep advertising with us so I guess it must be working?"

People keep advertising for exactly the opposite reason. It's not working, so by keep advertising they'll figure that eventually someone will respond. Wrong. If the advert didn't work the first time, it won't work the second time and it certainly won't work the third time!

The odds are if you still do decide to advertise that the advert itself won't work. Remember above all else adverts, direct mail etc, should get a reaction from the reader NOW. However most adverts are poorly designed, and that's okay. You're a coach, trainer, consultant, professional service business owner... That's what you do, what you're good at, designing adverts for maximum impact is probably something you haven't worked on before.

Other problems you'll face. Where will the advert be placed? If it's on the left hand page, studies have shown that it will be noticed a lot less than if it's placed on the right hand page. Similarly where on the right hand page will it be placed? Again studies have shown that placing the advert on the bottom right hand corner will increase its notice ability more than anywhere else on the page.

These are just a few of the factors you should consider when advertising in the local press. Readership levels are not a measure of response rate, it's the ability to convert them into paying clients that counts!

Andrew Ludlam is a client attraction expert, and Director of Maverick Marketing Solutions. If you're deadly serious about maximising the potential of your business, then I urge you to visit http://www.maverickmarketingltd.com and sign up for the monthly 'Maverick Marketing Solutions Newsletter'... where you'll also receive the FREE white paper "Six Magnetic Ways To Attract More Clients To Your Business In The Next 90 Days..!" (Value $37)

Warning! This could be the last business marketing website you ever need to see...

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Want The Best Deal On A Commercial Mortgage Then Take The Advice Of A Commercial Mortgage Broker
If you want the best deal when it comes to taking out commercial finance then you should visit a specialist website. Finding the cheapest deal yourself could be a struggle but a commercial mortgage broker will be able to search the marketplace on your behalf. They will have access to the some of the top UK lenders and deliver quotes to you for you to compare.

Real Estate Investor Training-Short Sales
Because of current economic conditions in the housing market there is a great deal of investor interest in the technique of purchasing investment property with Short Sales. So--what is a Short Sale? A Real Estate Short Sale happens when a seller's bank allows a property to be sold for, and accepts a payment of, less than the amount owed to that bank.

Keys to Make Money Online with Pay Per Click Advertising
Pay per click is described as an advertising model employed on advertising networks, content websites or blogs and advertising networks. In PPC, advertisers simply pay when a user in reality clicks on ad for visiting website of the advertiser. When a product or service is looked by the advertisers, they bid on keywords by predicting their target market. Pay per click advertisements might also come into view on websites of content network.

Videocasting The Next Wave In Online Marketing, Internet Advertising
Video and video casting as an integral part of a company?s online marketing and Internet advertizing efforts is growing in importance There is a surge of interest and interactive participation surrounding videocasting and videostreaming, focusing particularly around the meteoric rise and importance of YouTube as an online platform

TheAgentMarketingTool Is A Leading Provider of Agent to Agent Real Estate Marketing
TheAgentMarketingTool.com has created a cost effective way for Real Estate Professionals to market their listings to other agents. Called Listing Flyers, the service offers agents immediate and massive exposure for their listings by targeting other agents in their local market or nationwide.

Trulia.com Launches Trulia Connect Program for Web Vendors and MLSs - Program to Increase Home Listings Coverage for Fastest-Growing U.S. Real Estate
Trulia.com, the residential real estate search engine, has launched the Trulia Connect program to offer real estate brokers and agents additional easy methods to get their listing onto Trulia and in front of serious home searchers doing research online. Brokers and agents who have limited technical resources, or no Web site pages where they can post their listings, can now easily put their listings on Trulia via a network of Web providers and Multiple Listing Services (MLSs) such as a la Mode, Delta Media Group, iHouse, Threewide (ListHub.net) and the MLS Property Information Network, Inc. (MLS PIN).

Florida's Space Coast Real Estate Newest Addition to PropertyMaps.com
Looking for Space Coast real estate? The free online real estate search site PropertyMaps.com adds the beach area near Orlando, Fla. to its growing database.

Free Advertising and Traffic Exchanges
Reading the postings in different Newsgroups it becomes clear that the "I does not work for me..

PPC Advertising: How To Make Your Business "Click"
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

Naples, FL Multi Property Real Estate Auction Event - Some Absolute
9 properties including condos, homes, and a waterfront development lot with at least 2 to be sold ABSOLUTE regardless of price. Several waterfront or water view. All in prestigious developments including Briarwood, Bayshore, Eagle Creek, Emerald Woods, Golden Gates Estates, Lakeside Gardens, and The Moorings. Highly motivated sellers, many relocating.

Clements International Appoints Green as Broker Network Liaison
Clements International, the leading provider of expatriate insurance programs, announced Terry Green would serve as a liaison to the Global Broker Network. Green, Senior Personal Insurance Account Executive, will now work with brokers of Clements products worldwide to guarantee a quick and effective application and renewal process for clients.

buying foreclosure home is an opportunity of good real estate
It doesn't take long to realize that finding the right piece of property is the most important aspect of new home construction. In a development, restrictions and easements have already been sorted out, but if you are looking for a stand-alone piece of vacant land, you're on your own. Here are some of the factors you need to consider before spending your hard-earned cash on a pretty view that might be unbuildable.

Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers.

The Simplest Ways to Start Sarasota Real Estate Investing
Investing on real estates is among the most successful means of earning extra income today. Nonetheless, such kind of activity may not seem to be that easy. Hence, you will need to learn the basics and the techniques.