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Innovative New Book Offers Essential Personal Branding Insight for Real Estate Agents

Wilmington, DE and Southbury, CT (PRWEB) June 21, 2008 -- Branding: The Real Estate Agent, The Complete Guide to Making it Big in Real Estate by award-winning realtors Mark Hughes and Amy Young helps real estate agents bring new passion and longevity to their careers by using seven proven branding channels to position themselves for optimum success.

Real estate agents, claim brokers Hughes and Young, are selling more than houses. To flourish in today's tough real estate market, agents must also sell themselves, and to do that, they must understand their own individual brand.

In clear, informative prose, Hughes and Young show agents how to discover, build and become the brand they want and need to be for unprecedented success. By aligning this brand with the right target market, Hughes and Young suggest, anyone can build a business that is prosperous and market-proof.

Filled with real-world-proven solutions, this invaluable guide shows agents how to create a positive perception, how to become more visible in a changing marketplace and when to maximize their presence on the Internet. Essential and timely, Branding: The Real Estate Agent knows that buyers don't want to be sold by someone, they need to be sold on someone.

For more information or to request a free review copy, members of the press can contact the author at markhughes@bfpsir.com or visit the authors' website at www.BrandedCow.com. Branding: The Real Estate Agent, The Complete Guide to Making it Big in Real Estate is available for sale online at Amazon.com, BookSurge.com, and through additional wholesale and retail channels worldwide.

About the Author

Mark Hughes and Amy Young are co-founders of Branded Cow Marketing, LLC, a real estate branding company which provides realtors with branding solutions. Hughes, a licensed real estate instructor, is also a broker and owner of BFP Sotheby's International Realty in Delaware. A member of the Re/Max International Hall of Fame, he has also appeared on four episodes of "National Open House" on HGTV.

The views and opinions expressed in this press release do not necessarily represent the views and opinions of BookSurge or its affiliates.

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