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SIPA's 32nd Annual Conference Showcases Latest Internet Advertising Trends And Email Marketing Through Client Newsletters

Boca Raton, FL (PRWEB) May 31, 2008 -- Jay Berkowitz, a leadership keynote speaker and search engine marketing services expert has been selected to present at the 32nd Specialized Information Publishers Association Annual Marketing Conference (http://www.newsletters.org/Events/Annual/2008/index.htm). The presentation will review Internet adverting trends and Email marketing through client newsletters (http://www.newsletters.org/Events/Annual/2008/index.htm) during a rough economy. The event is set to take place at the Renaissance Mayflower Hotel in Washington, DC on June 1-3, 2008.

Jay Berkowitz is the founder and CEO of Ten Golden Rules and not new to SIPA, he has presented before an audience in Miami in December of 2007 where he was the highest rated speaker. He has managed marketing campaigns at companies such as McDonald's, Coca-Cola and AT&T. Mr. Berkowitz has become one of the most sought after search engine marketing services expert as well as leadership keynote speakers throughout the country.

Mr. Berkowitz will be presenting on topics including:

* How to produce Websites that come up in Google searches

* Effective Email marketing through client newsletters (http://www.newsletters.org/Events/Annual/2008/index.htm)

* How to generate positive return-on-investment with Internet advertising trends

* What online business models are working, and not working, today

* How to build ongoing relationships with the customers who visit your Website

* How to capitalize on the Ten leading Internet adverting and website promotion trends

* Top search engine marketing services

* How to select an ethical Internet marketing company

The presentation will take place June 3rd at 10:15 at the Renaissance Mayflower Hotel in Washington, DC.

About Jay Berkowitz and The Ten Golden Rules:

Jay Berkowitz is among the top leadership keynote speakers (http://www.newsletters.org/Events/Annual/2008/index.htm) and search engine marketing services experts. He is a seasoned marketing professional with over twenty years of experience managing marketing departments for Fortune 500 brands such as McDonald's and Coca-Cola. He has also developed traditional and direct marketing programs for AT&T, Sprint and eDiets.com.

Mr. Berkowitz is the Founder and CEO of TenGoldenRules.com, an internet marketing company based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, and convert that traffic to sales. Ten Golden Rules services include: Website Marketing Strategy, Internet Advertising and Website Promotion, Search Engine Optimization, Landing Pages and Conversion Strategies, Affiliate Marketing and Web 2.0 strategies.

Mr. Berkowitz is the Past President of the American Marketing Association South Florida, Founding Board Member of the South Florida Interactive Marketing Association and a popular presenter at conferences and events such as The Florida Direct Marketing Association, The Association of Internet Marketing and Sales, The Affiliate Summit, The Global Benchmarking Council and the CEO Executive Forum. He is also the host of the Ten Golden Rules of Internet Marketing Podcast.

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