Articles About Real Estate Broker

Waitrose New Brand Advertising Campaign Speaks to Food Lovers

(PRWEB) May 18, 2008 -- Waitrose is to make the first major changes to its brand advertising for seven years with a new campaign designed to celebrate the enjoyment of food. The new campaign, aims to reach out to food lovers everywhere and promote the enjoyment of eating socially.

The 60-second TV commercial, which will run for four weeks, features a huge picnic scene on a giant blanket spread out on a hillside and will convey the pleasure of quality food. The ad will also feature a completely new brand strapline - 'Everyone deserves quality food. Everyone deserves Waitrose'. This message reflects the retailer's desire to invite more people to try Waitrose (http://www.waitrose.com/ ) and to enjoy better quality food (http://www.waitrose.com/food/index.aspx ).

Richard Hodgson, Waitrose Commercial Director, said: "Our ambitious growth plans involve maintaining and building our position as the market leader in quality food retailing. This new campaign is designed to ensure our messages are more customer focused with the explicit aim of inviting more people to engage with the Waitrose brand."

The ad will form part of an integrated marketing campaign around the 'Everyone Deserves Waitrose' theme which will also include press advertising, outdoor advertising, cinema ads, direct mail and website content. The press ad will feature a bold manifesto, which articulates how Waitrose is different to other food retailers (http://www.waitrose.com/ ).

The giant picnic blanket which forms the centre piece for the television ad was specially commissioned by Waitrose from Melin Tregwynt, an ancient woollen mill in North Pembrokeshire, Wales. The high quality blanket, which is equivalent to the size of four tennis courts - 40 metres x 44 metres and weighs one tonne - has been certified for a new Guinness World Record* as the largest picnic blanket in the world.

Following the filming of the ad in Durban, South Africa, the blanket was donated to the Waitrose Foundation, a project dedicated to improving the lives of South African Farm Workers who grow and pick fruit for the supermarket. Farm workers at Westfalia Farm, an avocado growing farm in the Limpopo Province, will turn the blanket into over 400 individual quilts with workers being paid for each quilt they make. The quilts will then be donated to crèches across Waitrose Foundation farms and distributed to the workers of the Foundation farms for use in their homes.

Created by Ken Hoggins and Danny Brooke-Taylor at Miles, Calcraft, Briginshaw, Duffy (MCBD), the ads were directed by Jim Gilchrist. The campaign is complemented by the song 'Up the Country' by Canned Heat and a voiceover from Sanjeev Bhaskar.

Waitrose currently has a market share of 4% of the UK Grocery Market. It has ambitious plans to double turnover in the next 10 years.

Note to editors:

The campaign will be on air from 14th May and will run for 4 weeks until 10th June. The TV ad will be on air across England, Wales and in Edinburgh.

*Guinness World Record - The largest picnic blanket measured 1,760m2 (18,944.41 ft2); it was woven at the Melin Tregwynet Mill in Wales, UK, for Waitrose Ltd and was laid out for the first time in Durban, South Africa, in April 2008.

About Waitrose

Everybody who works at Waitrose actually owns Waitrose. This makes the company very different from any other supermarket (http://www.waitrose.com/ ). This means, as partners, Waitrose staff care deeply about the quality of the food and the quality of service experienced by customers when they visit one of the stores.

Brand Manifesto: What is quality food? At Waitrose, quality food is not a 'separate range'; it's how the company does business. Real quality, Waitrose believes, comes from food that's produced with consideration for the environment, care for animal welfare and respect for the people who work with Waitrose to supply it. Quality food is Waitrose' mission and passion.

For more information contact:

Nathalie Heath

PR Manager - Consumer

Waitrose Ltd

Doncastle Road

Southern Industrial Area

Bracknell

Berks

RG12 8YA

01344 82 4158

www.waitrose.com

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Consider An Austin Discount Real Estate Broker And Watch Your Dollar Stretch
rchrd.soto1@gmail.comIf there is one thing we can all agree on, it is that real estate values have not seen an upswing in quite some time. On the contrary, in many parts of the country real estate values have plummeted over the past year.

HFO Investment Real Estate Brokers Apartment Complex Sale of $13.15 Million in Vancouver, Washington
Hagerman Frick O'Brien LLC (HFO), apartment investment real estate brokers serving Oregon and Washington, is pleased to announce the sale of its exclusive listing, the Bridgecreek Terrace apartments in Vancouver, Washington, for $13.15 million.

Charleston's Preeminent Luxury Real Estate Broker, William Means Real Estate, Celebrates 75 Years
Charleston real estate market leader and exclusive affiliate of Christie's Great Estates, William Means Real Estate, celebrates 75 years of buying and selling premier property in Charleston, South Carolina, and surrounding areas.

Commercial Real Estate Broker Opens New Firm Offering New Innovative Services to Investors
Hart Commercial Real Estate founder, Jason Hart, develops new consulting services and new pricing structure for commercial real estate sellers.

Real Estate Broker
A real estate broker is a person who is a go-between for buyers and sellers of property They have to seek out the people who wish to sell and the people who wish to buy and then become their broker

Top Five Tips For Picking Out A Flat Fee MLS Real Estate Broker
There are many real estate agents to choose from. Knowing which one is going to be the optimum choice for you can be a real hassle - which is why we wanted to bring you the top 3 tips for choosing the right real estate agent to fit the needs of you and your household.

Real Estate Brokers, Insurance and Mortgage Brokers can now meet at LicensedBrokers.com
LicensedBrokers.com is a new website that was created to help brokers in Mortgage, Insurance, Business and Real Estate industries to meet new associates, generate more leads using the concept called Social Media. As the prevalence of social media continues to rise, organizations of all types and sizes are recognizing the ways in which social media can help them better understand, respond to, and attract the attention of their target audience. What types of benefits can corporations achieve with an effective social media strategy and what type of benefits can brokers get from using LicensedBrokers.com?

Snap Up Real Estate Signs Wholesale Furniture Brokers to a Site-wide Advertising Deal
Snap Up Real Estate gives real estate (http://www.snapuprealestate.ca) buyers and sellers in Canada and the USA a user-friendly medium to conduct business. As part of Wholesale Furniture Brokers' long term marketing strategy, placing site-wide furniture ads on Snap Up Real Estate offers an opportunity to increase branding, educate potential online furniture (http://www.gowfb.com) shoppers, and reach new home buyers.

Flat Fee Real Estate Broker Mentor Listing Realty Now Largest Discount Real Estate Broker in Indianapolis
After only one year in Central Indiana market, Mentor Listing Realty now dominates "Fee for Services" segment of real estate brokerage business.

Local Commercial Real Estate Brokers Use Technology To Build Their Business
We provide a full range of commercial real estate services for our local, national, and international clients. Whether you need to buy, sell, lease or manage property, our expertise and hard working team will bring you the desired results you deserve. Since 1987, we have assisted our clients with Land, Industrial, Office, and Investment transactions.

Sarasota Real Estate: Qualities Of A Good Realty Broker
You need to find a good realty broker in Sarasota to simplify and expedite your home purchase in the city. Considering that there may be thousands of these professionals offering their services to homebuyers in Sarasota, you may be hard-pressed to determine whether they are good ones or bad.

Working With Real Estate Brokers
When it comes to working with real estate companies, not too many agents have been working prospective homeowners longer than the real estate agents. Operates in more than 3 states around the world, and has approximately 3 thousand agencies. When you make up one's mind to work with the broker, you are giving yourself the profit of more than 10,000 specially trained brokers worldwide who are given all the tools they need to make sure you locate the exact home. In this writing, we want to talk to you about the items you need to be aware of, and should have on hand, when you go in to speak to your local real estate brokers.

ForeclosureRadar Releases Free Foreclosure Search Solution for Real Estate Broker and Agent Websites
New version of FLX "foreclosure IDX" features comprehensive foreclosure search, and tighter integration with partner websites.

Real Estate Agents, Realtors, and Mortgage Brokers Find Hope in Internet Marketing at WowInternetBusiness.com
Real estate professionals being squeezed by the current market conditions are finding relief by joining internet marketing business systems such as www.WowInternetBusiness.com.