Articles About Real Estate Broker

ZoomInfo Bizographic Advertising Business Unit Forms New Company

Waltham, Mass. (PRWEB) May 20, 2008 -- ZoomInfo? (http://www.zoominfo.com), the premiere provider of business information, has spun off its bizographic advertising business unit into a new company, Bizo, Inc. (http://www.bizo.com), based in San Francisco. Former ZoomInfo GM and SVP Russell Glass will lead Bizo as its CEO. The Bizo spinoff is wholly funded by ZoomInfo. As a result, existing ZoomInfo investors, including Venrock, Flagship and Vulcan, are significant shareholders in the new company.

"ZoomInfo's profitability gave us the freedom to experiment with our technology in new and creative ways," said Jonathan Stern, CEO, chief scientist and founder of ZoomInfo, and cofounder of Bizo. "We quickly realized that our business information index allowed marketers to deliver targeted online ads at a level never before seen. Establishing Bizo as its own company allows Russell and his team to focus on building the largest targeted B2B advertising platform in the world to penetrate the multi-billion dollar online advertising market."

In October 2007, ZoomInfo (http://www.zoominfo.com) first unveiled plans to launch the industry's first bizographic advertising platform - an advertising targeting platform based on people's "business demographics". Since then, Bizo has been operating in stealth mode, building its technology platform and signing partnership agreements with multiple advertisers and publishers.

"As a marketer myself, I know that B2B marketers don't have many options for effective advertising online today," said Glass. "Giving them the ability to reach precise business audiences across the web brings an exciting new toolkit to the B2B marketing space."

"ZoomInfo had a fantastic 2007, profitably exceeding $16 million in sales," said Bryan Burdick, ZoomInfo's president. "Our plan for 2008 is to continue our growth and maximize opportunities in new markets. While B2B advertising is complimentary to ZoomInfo's business, the market has been starved for the ability to target business professionals online. Creating a new business in order to meet that need was an ideal solution for us. ZoomInfo will continue to focus on building the most accurate and up-to-date database of business information, and will provide a competitive advantage for Bizo's success."

Bizo (http://www.bizo.com) will continue to leverage ZoomInfo's (http://www.zoominfo.com) understanding of business people and companies to allow marketers to target business users based on thousands of segmenting possibilities, including combinations of title, company, industry, functional area, company size, education, location, etc. The company expects to publicly launch its bizographic advertising platform later in 2008 with over 20 million targetable business users in its network.

About ZoomInfo

ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on nearly 40 million people and over 4 million companies, and its search engine adds more than 20,000 new profiles every day.

According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. More than 6 million people search www.ZoomInfo.com every month. In addition, nearly 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Local Real Estate Professional Certified to Address and Encourage the Benefits of Energy Efficiency and Green features in Homes
Montgomery County real estate professional earns Eco-Broker designation. Buyers and Sellers are encouraged to contact Reza Khodadad for information on the energy efficiency, "green," comfort, and health-related features of homes and buildings.

How to Find a Stock Broker, Exposed (Part 1)
INTRODUCTION

Guides in Buying a New Home in Siesta Key Real Estate
Now youre decided to move from renting to owning a home in Siesta Key real estate. You might be so excited of shopping for your ideal home in the market and applying for a mortgage.

Advertising & Marketing Fills Coach Diary
We have a massive problem in the Personal Development community. Literally thousands of people are being churned out of so called professional certification trainings every year and none of them have been taught how to market themselves in a way that is truly effective.

Miami Beach Real Estate: Location Determines The Price Of A Residential Property
The city of Miami Beach is located just off the mainland of Miami, Florida. Famous for being called "America's Playground," the city is a popular summer destination, where tourists love to go sunbathing, partying, go do a wide array of water sports and outdoor activities, and dine in the area's lovely collection of restaurants, cafes and enjoy the vibrant nightlife as well.

Real Estate Investors and Buyers Provided Access to Unlisted Luxury and Resort Properties by HRCG Partners
HRCG Partners announced today that their US database of over 400,000 real estate professionals is automated and available to find high end luxury properties. The portfolio of investments includes luxury and resort properties in NC, FL, SC, GA, TX, CO, UT NV, CA, HI, the Bahamas, Costa Rica and Panama.

420 Acres of Kentucky Real Estate to Sell at Auction
H. Barry Smith Realtor and Auctioneers to drop the gavel on a 420-acre Goshen, Kentucky estate April 5, including 2 partial log homes, outbuildings and equipment.

Core, Life in Balance, Inc. Names Phoenix/Atlanta Marketing Firm Zion & Zion as Agency of Record; Firm to Handle Advertising, PR, and Online Initi
Glendale, AZ based Core, Life In Balance Inc., a leader in the areas of metabolic testing and integrated fitness and nutritional programming, has named Phoenix and Atlanta based full service marketing firm Zion & Zion as its agency of record. Zion & Zion's expanded role includes handling all advertising, public relations, and online initiatives for the company.

Sacramento Doctor Makes Real Estate Education Free For All
When Dr. Steve Funk found out Real Estate Guru Mark Kohler was coming to town, he knew he had to do something to make sure everyone hears what this guy has to say.

Keller Williams Jeff Daley Announces His Affiliation with AZ Bank Owned Scottsdale Real Estate
Jeff Daley of Keller Williams Realty Scottsdale Real Estate Arizona announced his affiliation with Countrywide Home Loans to market their bank owned properties in the Phoenix Scottsdale and adjacent metro communities.

Want To Be Profitable In This Real Estate Bubble? I'll Show You How In Just Three Easy Steps
STEP#1. First you have to recognize that in order to make money in almost any market (i.

Practice the Proper Timing in Advertising
Knowing the exact time to advertise your services and products could be vital in keeping your business afloat. Commercial color printing marketing tools could be the best bet for any company. You could create flyers, pamphlets, business cards or posters. You could use several methods to obtain more consumers for your products and services.

Understanding Banner Advertising
It was also discovered that there was something else that was even more important for the effectiveness of banner ads. This has to do with the relevance of the advertising. Despite a false start in the early days, banner advertising has matured and is now firmly established in the internet marketing world. In its? early days, it was assumed that the World Wide Web was an improvement on the Television and therefore many mistook it for an advertising medium. Several billion dollars later, they were proved wrong. The Internet is in fact interactive information medium that is more of an improvement on the telephone than anything else. It is a place where people hate to be advertised to just the way most folks loathe those telephone solicita...

Your Website Hurts My Eyes: 7 Reasons to Tone Down Your Advertising
So you're on the computer, as usual. Your eyes are smarting.