Articles About Real Estate Broker

Naming Company Breaks Ground with First-Every Broadcast Advertising Campaign

New York, New York (PRWEB) May 14, 2008 -- Namebase, Brand Naming Specialists, a consultancy that creates names for companies and their products, has broken new ground by becoming the first "naming" company to use radio advertising.

When the radio spot first aired on ESPN Radio - the sports driven station on AM radio, listeners couldn't believe they were hearing the words: "poo poo" and "ka ka" on the air. It was from a cheeky new commercial (http://www.namebase.com/HowNotToNameYourCompany.html) by Namebase a brand naming consultancy in New York. With a funny twist they point out the dangers of trying to name your company or its products internally. In the spot, The CEO of the company wants to call the new product "eTron" "everybody loves the little "e" and that it says electronic". Only trouble is, etron means excrement or feces in French. Or as they put it in the ad: "It means Poo Poo" and the boss says sheepishly you mean "Ka Ka"?

Before the spot began airing on ESPN, Namebase's media buyer: American Media Concepts in Brooklyn approached Bloomberg's program director Frank Vulpi who was somewhat put off by the potty talk. He thought "poo" and "kaka" weren't quite suitable for the Mayor's Own station. But Jonathan Hatch from Slope Sounds noted: "They're making a valid point in this commercial- you have to be very careful about whether or not the name you choose is appropriate in other languages and cultures. It makes a great case for using a professional naming consultant."

We had no idea that a Taiwan company had already made the eTron faux pas. Etron.com takes you to an electronics company who obviously does not do business with France? Or French speaking people. Joshua Hsu of eTron Inc did not return our calls.

Past naming blunders are legion. Most people are familiar with the Nova naming fiasco. Chevy noticed that their Nova was not selling well in Spanish speaking countries since No Va translates to: "Will Not Go". Then Ford goofed in Brazil. It seems "pinto" is Portuguese slang for "small penis". Rolls Royce changed the name of its "Silver Mist" in Germany because Mist means 'dung' or 's*!t' in German- the name was changed to "Silver Cloud". Enron was first registered as Enteron until someone noticed that Enteron means intestine or colon.

"The brand naming business really caught fire during the venture capital boom of 1999-2000." Says Jim Singer, President and Creative Director of Namebase. The New York based naming agency. "Every day new companies would call - many with lackluster business plans, underwhelming products and some with no visible revenue stream at all- but they had tons of money from the VC's . How could we say no?" Since then most large companies have begun using naming consultants. Singer notes: "A good name can become its own advertisement saving a company millions of marketing dollars. A great name creates its own momentum, exciting both employees and customers."

Singer notes: "nearly 90% percent of our clients come to us after attempting some degree of internal naming effort. Then they realize how difficult it is to find a good name that is available to trademark" And one that doesn't mean "Ka Ka" in French.

Contact: Brad Albert at 212.545.1400 or brad @ namebase.com for further information

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Flat Fee Real Estate Broker Mentor Listing Realty Now Largest Discount Real Estate Broker in Indianapolis
After only one year in Central Indiana market, Mentor Listing Realty now dominates "Fee for Services" segment of real estate brokerage business.

Top Five Tips For Picking Out A Flat Fee MLS Real Estate Broker
There are many real estate agents to choose from. Knowing which one is going to be the optimum choice for you can be a real hassle - which is why we wanted to bring you the top 3 tips for choosing the right real estate agent to fit the needs of you and your household.

IF Development Inks Deal with Palm Beach Luxury Real Estate Brokers
Fite & Associates selects Georgetown ad agency for branding and website development

Real Estate Broker
A real estate broker is a person who is a go-between for buyers and sellers of property They have to seek out the people who wish to sell and the people who wish to buy and then become their broker

Realty Executives International Gives Top Honors to Kansas Real Estate Brokers
The Top Honors, Regional Developer of the Year, distinction is chosen by the Realty Executives International management team and honors one developer each year within the Realty Executives system who embraces excellence and practices the company values and philosophy.

Negotiate Your Way to Lower Dallas Real Estate Broker Fees
In this lagging economy, everyone is trying to save money. For this reason, many advertisers are appealing to consumers in new ways which make them really think about how they are spending their hard-earned money. Think of Wal-Marts new tagline, for example: Save Money. Live Better. We all want our dollar to stretch as far as it can go. It is no different from small purchases like groceries to big expenses such as the purchase of a home. When hiring a real estate agent or broker, do not be afraid to negotiate fees to save money on the transaction. Many brokers fees are not written in stone and they will be willing to come down a little for the sake of having your business.

Consider An Austin Discount Real Estate Broker And Watch Your Dollar Stretch
rchrd.soto1@gmail.comIf there is one thing we can all agree on, it is that real estate values have not seen an upswing in quite some time. On the contrary, in many parts of the country real estate values have plummeted over the past year.

Real Estate Brokers, Insurance and Mortgage Brokers can now meet at LicensedBrokers.com
LicensedBrokers.com is a new website that was created to help brokers in Mortgage, Insurance, Business and Real Estate industries to meet new associates, generate more leads using the concept called Social Media. As the prevalence of social media continues to rise, organizations of all types and sizes are recognizing the ways in which social media can help them better understand, respond to, and attract the attention of their target audience. What types of benefits can corporations achieve with an effective social media strategy and what type of benefits can brokers get from using LicensedBrokers.com?

Lake Tahoe Real Estate Broker Website Reveals Exclusive Neighborhood Data
South Lake Tahoe real estate agents, Don and Theresa Souers, unveil exclusive monthly and weekly website updates and blog posts on the state of the Lake Tahoe real estate market.

HFO Investment Real Estate Brokers Apartment Complex Sale of $13.15 Million in Vancouver, Washington
Hagerman Frick O'Brien LLC (HFO), apartment investment real estate brokers serving Oregon and Washington, is pleased to announce the sale of its exclusive listing, the Bridgecreek Terrace apartments in Vancouver, Washington, for $13.15 million.

Metro Brokers First To Roll Out with iPhone Real Estate Search
Colorado based Metro Brokers Real Estate, Inc. announces another leading edge consumer real estate search application with Terabitz's Powerful iPhone Search Application for Home Buyers; Completely Integrated iPhone Application Enables iPhone Users to Access Property Listings, Photos, Neighborhood Information, Driving Directions and More

Local Commercial Real Estate Brokers Use Technology To Build Their Business
We provide a full range of commercial real estate services for our local, national, and international clients. Whether you need to buy, sell, lease or manage property, our expertise and hard working team will bring you the desired results you deserve. Since 1987, we have assisted our clients with Land, Industrial, Office, and Investment transactions.

Commercial Real Estate Broker Opens New Firm Offering New Innovative Services to Investors
Hart Commercial Real Estate founder, Jason Hart, develops new consulting services and new pricing structure for commercial real estate sellers.

Snap Up Real Estate Signs Wholesale Furniture Brokers to a Site-wide Advertising Deal
Snap Up Real Estate gives real estate (http://www.snapuprealestate.ca) buyers and sellers in Canada and the USA a user-friendly medium to conduct business. As part of Wholesale Furniture Brokers' long term marketing strategy, placing site-wide furniture ads on Snap Up Real Estate offers an opportunity to increase branding, educate potential online furniture (http://www.gowfb.com) shoppers, and reach new home buyers.