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PetGadgets.com Now Offers Banner Advertising: Top Pet-Oriented Retail Site Reaches Attractive Demographics within Growing Market Segment

FOUNTAIN HILLS, Ariz. (BusinessWire EON) September 25, 2007 -- PetGadgets.com owner Geoff Mott said, "We're proud to offer this effective platform for advertisers to reach our audience. Obviously, we speak to pet owners who treat their pets as a full family member, and our target has many appealing demographic characteristics, both in relation to pets and other things in life. PetGadgets.com now offers the ability for advertisers with similar targets to effectively communicate with them." The ad platform charges advertisers per each impression and its fully automated reporting system shows real-time stats for views and click-throughs.

Advertisers are already jumping on board. Keith Allen, president of FelineFurniture.com, said, "We are very excited to be running our banners on PetGadgets.com. Its audience consists of people looking for unique items for their pets, like our Stairway to Cat Heaven cat activity center. We know that our banners will be seen by 'qualified shoppers,' which leads to higher conversion rates and better sales."

Imagine-It Consumer Products president Tim Campbell said, "The robust exposure with banner advertising on PetGadgets.com provided the perfect stage for our latest offering, The Doody Dangler. Our company is selective in terms of where and how our brand is represented, and the focus of PetGadgets.com on truly innovative and unique pet products fit right in. That's what sets them apart from every pet-related site we researched."

Rascodog Inc. president Eric Sugalski said, "We used a few different venues for advertising our ReadyLeash, including PetGadgets and several trade journals. Many of our current customers have told us they found out about us via PetGadgets. It's been a great advertising investment!"

The banner ads will rotate randomly within the category tab the advertiser chooses, and each tab has a maximum of 10 ads in the pool. Ads stay active until all impressions bought are used. Costs range from 1.5 to 10 cents per impression, and two sizes of banner ads are available: the standard 468x60 size or a large, can't-ignore-it banner measuring 480x100 pixels. As a bonus, PetGadgets.com offers professional banner ad design for an additional $75, and the ad can be used on any site that accepts 468x60 or 480x100 banner ads. For more details about our banner ad program visit http://www.petgadgets.com/advertise/index.cfm

Over the last few years, the pet marketplace has seen explosive growth. Products ranging from GPS tracking units for pets to tag silencers to glowing leashes and more have been developed. On August 23, 2007, ABC television's "Good Morning America" aired a story about the new influx of niche products for pets, prominently featuring products sold at PetGadgets.com.

About the advertisers mentioned:

"Feline Furniture offers a great selection of Cat Furniture, Cat Gyms, Cat Trees, Cat Beds, Cat Toys and other products for your finicky feline - all at great prices! Our own Cat Activity Centers are a one of a kind, modular design of a bed, condo and scratching post all bundled into one cool product."

The Doody Dangler eliminates the need to carry the bag of doody. It solves a problem that millions of dog owners encounter every day. It simply attaches to the leash and carries the load, leaving your hands free and clear. It secures tightly on any leash (including retractables) and works every time.

The ReadyLeash keeps you prepared when your dog's gotta go! The handle has a built-in compartment for storing and dispensing clean-up bags. The ergonomic design of the handle provides maximum control over the largest of dogs. The ReadyLeash also features an adjustable length lead that can be swapped with different lengths, or attach an XtraLeash for walking multiple dogs.

To learn more about these products please visit PetGadgets.com.

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