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WITI Invites Gessert from REVShare to Talk on Accountable Television Advertising
Temecula, CA (PRWEB) September 19, 2007 -- REVShare's Director of Marketing and Communications, Gail Gessert, joins Michael Bonfils, President of SEM International, and Mike Rowehl, the Director of Technology at AdMob to present at the 12th Annual Women and Technology Summit, in Santa Clara, California, September 28th, for Women in Technology International (WITI) on Innovation in Accountable Advertising.
The session will compare historical metrics that have been based on CPMs vs. New Metrics that are performance based for traditional advertising, like Television, and the newer venues, Internet and Mobile. The effect of counter advertising technologies like DVRs and the niche markets that will be maximized with the Government mandate for digitization in 2009 and consequent multicasting will also be discussed.
WITI started in 1989 and evolved into the nation's leading trade association for tech-savvy women. Its global network includes the U.S., Hong Kong, Great Britain, Australia, and Mexico. The Women and Technology Summit attracts men and women from all areas of International business. Gessert comments, "I am flattered to be once again invited to speak at a WITI event. Their summits have proven to attract strong professionals from fortune companies to very innovative start-ups."
About REVShare
Founded in 1989, privately-held REVShare specializes in cost-per-action (CPA) television advertising. The company has relationships with more than 1,200 combined English and Spanish local market television stations, cable systems, syndicators and networks that provide television time on a results basis reaching over 100 million U.S. households. With a customer-oriented team, proven client results, state-of-the-art technology, and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.
For more information on REVShare, please contact Gail Gessert, Director, Marketing and Communications: 1-800-819-9945, ext. 485 or visit www.revshare.com.
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