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AllHipHop.com Selects Opt-Intelligence to Serve Opt-In Advertising on Its Network

New York, NY (PRWEB) July 25, 2007 -- AllHipHop.com, the most widely read Hip-Hop entity in the world, will begin offering opt-In advertising on its website at www.AllHipHop.com. Registered users will now have the ability to explicitly register with advertisers of their choosing. AllHipHop.com has chosen Opt-Intelligence, Inc. (www.opt-intelligence.com) to provide the technology platform behind this new revenue stream.

After many years of developing the site, AllHipHop.com has become a valuable resource for hip-hop on the internet, featuring daily news, interviews, reviews, multimedia, a fast growing community and other interesting content, reaching millions of unique visitors per month. Such publications as CNN, NY Times, Reuters, New York Post, New York Daily News and many others utilize AllHipHop.com. The site has working relationships with many offline print magazines, newspapers, television and radio outlets.

After a user joins the AllHipHop.com community, they will be served opt-in advertisements by Opt-Intelligence. The ads, which are served seamlessly within the AllHipHop.com user experience, are selected from a pool of advertisers in the Opt-Intelligence Network based on a combination of demographic criteria pre-defined by the advertiser and the individual profile of the registered user. The user may opt-in to explicitly request that their information be shared with one or more specific advertisers.

"Opt-Intelligence clearly has the most sophisticated opt-in ad serving platform in the industry. Their technology maximizes the revenue to us and their stable of advertisers is full of great brand names," said Greg Watkins, CEO of AllHipHop.com "Another major reason we chose them was that they provide the best consumer experience and can work within the constraints of our strict privacy policy."

Said Daniel Felter, CEO of Opt-Intelligence, "AllHipHop.com is an ideal partner for us because of their worldwide reach and their willingness to serve opt-in advertising without interrupting the consumer's visit to the site. The ability to generate more revenue than any other form of advertising from an eCPM basis without disrupting the core purpose of the site is what we specialize in at Opt-Intelligence. We are very excited to have AllHipHop.com as part of our network."

About AllHipHop.com

For 9 years, AllHipHop.com has been the #1 online destination for Hip-Hop news, reviews and industry insights. AllHipHop.com is the world's most visited Hip-Hop/urban website and attracts an average of 5 million visitors per month. AllHipHop.com is the brainchild of "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur. In late 1997, Charles "Jigsaw" Creekmur was working on another Internet venture and the two combined forces and created the first version of AllHipHop.com. Since then, the independently owned site has grown organically and has grown to rival several of the top sites on the Internet, including BET.com, VH1.com and others. Essence Magazine noted AllHipHop.com as 1 of the 4 top music websites among YouTube.com and MySpace.com in the current June 2007 issue and VIBE Magazine in its annual Juice issue, ranked AllHipHop.com as #29 out of the top 100 music industry leaders. The AllHipHop.com founders maintain 100% African American ownership and are often vocal authorities in urban critiques and industry analysis. AllHipHop.com's presence on the internet delivers over 100 million impressions monthly and is the only urban site to expand its reach outside of the internet to include the 4th annual AllHipHop Week this coming September, in NYC.

About Opt-Intelligence, Inc.

Opt-Intelligence is the leader in the expanding opt-in advertising sector. As the market leader, Opt-Intelligence has been at the forefront of shaping opt-in advertising and making it a highly effective complement to other forms of online advertising such as search, display and email marketing. The Opt-Intelligence network is used by advertisers to generate leads and new customers, while network publishers display opt-in ads to generate additional income.

Publishers in the OI network include Travelport (Orbitz & Cheaptickets), TheStreet.com, Monster.com, Ediets.com, Rodale, the American Media magazine properties and many others. Advertisers using the network to generate opt-ins include Circuit City, eBay, Nokia, Procter & Gamble, HP and many others.

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