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Balihoo, Advertising Industry's First Vertical Search Engine, Launches Beta

Boise, ID (PRWEB) June 19, 2007 -- Balihoo, developer of the advertising industry's first and only vertical search engine for advertising media, announced today that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually. Participants in the program include media buying firms, advertising agencies and major national advertisers.


The Balihoo search engine enables advertisers and agencies to search for media properties that are most relevant to their advertising campaigns, gather and analyze information about those properties, and interact with media owners to build and execute media plans. Balihoo works across geographies and on any media type including TV, radio, print, interactive and out-of-home.

Balihoo expects the Beta Program to run approximately four weeks, after which the company will review feedback and make any needed modifications to the platform before its highly-anticipated market launch in fall 2007. The Beta Program is starting with a core group of participants, however additional participants will be invited into the program as they sign-up on the Balihoo website. Interested individuals and companies are encouraged to go to the Balihoo website and sign up to be involved in the Beta Program.

"Input from participants in our recently concluded demo trial stage indicates that Balihoo will provide significant time and cost savings to the media buying and planning community," said Pete Gombert, Balihoo's chief executive officer. He continued, "The feedback from the Beta Program will enable us to fine-tune the application and ensure Balihoo is poised to launch in the fall as a ground-breaking application in the advertising media industry."

About Balihoo
Balihoo, based in Boise, Idaho, has developed the advertising industry's first and only vertical search engine. This web-based platform fundamentally changes the media industry landscape by enabling the quick and efficient discovery of best-suited media and advertising opportunities across any medium. With a database that is the world's largest collection of advertising opportunities, Balihoo greatly simplifies the media landscape, helping advertisers and agencies to sort through the massive number of available media properties. The Balihoo search engine lets media buyers zero in on media opportunities based on variables including demographics, geographies, keyword and specific media types… or any combination thereof. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

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