Articles About Real Estate Broker

Real Estate Leads: EVERYTHING is Lead Generation

The person with the most real estate leads wins, plain and simple...as long as you FOLLOW UP?on the leads till they "buy or die."? That's the biggest mistake agents make with their real estate leads...giving up after very few attempts or not even bothering to follow up.

We get cancellations every month at GetMyHomesValue.com from agents who have been with the service for a month or less, received a few real estate leads (including verified leads) and STILL cancel because nobody's "panned out" yet.? If I was an agent again, I would subscribe to more than one?lead generation service and would not expect to see any return for at least 6 months.? Period.? There are those exceptions, but don't fool yourself into counting on the exceptions.?

Understand that you are filling your pipeline with real estate leads to nurture into?active customers.? Some of them won't do anything with you for 2 or 3 years.? Some of them will do something in 2 or 3 months.? It sounds like a cliche, but it's true...it's a numbers game and a contact sport.? I actually had a GetMyHomesValue.com customer tell me that good agents don't knock on doors.? She was right...good agents don't knock on doors.? Great agents are the ones knocking on doors...and getting commission checks every month.? Any consistently successful agent will tell you the same.

Everything is lead generation and the rest is follow up.? You have to have a strong follow up plan for your real estate leads.? So many agents today aren't putting out the effort.? They say, "Aww they must have known that person from Coldwell Banker for years, that's why I didn't get that listing,"? when the truth is that they only sent them an email, while the person from Coldwell Banker (or wherever) called them, visited them, did a CMA without being asked, sent them a card, made 7 or 8 different contacts before they actually got the appointment...then earned the listing.??

So many agents are impatient.? They think a lead is supposed to buy or sell NOW!? You have to have a follow up plan, because you sometimes get these leads early in the process and you get to make the first impression and set the precedent.? You get to be the most unforgettable.? And that's the bottom line with following up with real estate leads: don't let them forget you.

To obtain real estate leads today, visit http://www.getmyhomesvalue.com/real_estate_leads

Rory Wilfong is co-founder of GetMyHomesValue.com and was an award-winning real estate professional with ReMax. He uses his sales, coaching and positive motivation skills daily with GetMyHomesValue.com's staff and customer base. For more information on obtaining real estate leads, visit http://www.getmyhomesvalue.com/real_estate_leads/ or http://www.getmyhomesvalue.com/pro

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