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Bravo Eliminates Real Estate Commissions and Introduces Industry's First Flat Fee Full Service Solution

Sarasota, FL (PRWeb) March 14, 2007 -- Bravo Brokers, Inc., the leading next generation Real Estate firm located in Sarasota, FL, announced today the launch of an industry first: A true full service flat fee solution, eliminating real estate commissions paid to the listing broker. Bravo's exclusive $1,995 flat fee full service marketing solution will save home sellers anywhere from 50% to 95% over the traditional 6% commission charged by most real estate firms.

The Bravo team has been designated for the second year in a row by Sarasota Magazine as "Best of the Best", and is known for offering one of the most aggressive and comprehensive marketing plans in the industry. In 2005 Bravo introduced its 2.99% Full Service Marketing Solution, making it at the time the least expensive way to market a home with a true full service provider.

Today, Bravo intends to redefine, and pioneer a completely different approach to real estate marketing: A true full service flat fee solution that includes everything a traditional full service real estate firm would provide, while eliminating the commission to the listing broker. Home sellers pay a one time flat fee of $1,995 regardless of how much the property sells for. If Bravo agents procure a buyer then no additional commission will be due to Bravo. If a third party Broker/Agent procures the buyer then the commission advertised on the MLS (and set by the seller) is paid at closing.

Unlike some service providers and discount brokers who offer a Flat Fee service to list a home on the MLS, or to provide a severely limited set of services, Bravo's exclusive flat fee full service program includes everything any 'traditional' full service firm would provide, and in most cases a far more aggressive and extensive marketing plan.

Bravo's CEO, Thomas Heimann states, "The reality, with respect to listing and marketing real estate today, is that the cost of providing the service is identical, whether the property sells for $200,000 or $600,000. I felt that it simply no longer makes sense to charge a commission. Instead, we determined what our true cost for providing the service is, and then determined an appropriate fee that includes a profit margin for Bravo".

Bravo has made heavy investments in technology, employs a staff of salaried specialists who each handle a specific aspect of each transaction, and as a result have significantly reduced costs over those of traditional firms who employ commissioned independent contractor agents.

Bravo's CEO Thomas Heimann: "I believe that the current commission and compensation structure prevalent in the real estate industry simply no longer makes sense. With the impact of technology on the real estate industry overall, the consumer has not only more access to information and more options than ever before; the cost of doing business has also come down drastically. Bravo is a technology driven customer service organization. Our focus is simply put on providing the best possible service at the lowest possible price, and to make the entire home buying and/or selling experience as smooth and simple as possible."

About Bravo:
Bravo Brokers is a leading next-generation, consumer-centric real estate firm that promises to redefine the currently agent-centric real estate industry. Bravo utilizes its proprietary technology platform and business processes to drastically cut costs, which are passed on to its customers in form of special programs, rebates and other incentives. For home buyers, Bravo offers a 75% commission rebate making this the most economical way to purchase a home. For home sellers, Bravo provides full service marketing at a flat fee of $1,995 (50% - 95% savings over traditional commission), as well as a $199 MLS Listing service.

Bravo Brokers, Inc. (formerly known as Bravo Real Estate, Inc.) was founded in 1998 by Thomas Heimann, a successful serial entrepreneur.

For more information please visit: www.BravoBrokers.com

Bravo Brokers, Inc.
235 N Orange Avenue, Suite 101
Sarasota, FL 34236

Contact: Thomas Heimann, CEO
T: 941-308-6800
F: 941-308-6801

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