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Strategic Media Releases "What Works in Direct Response Radio Advertising?" Article

Portland, ME (PRWeb) February 28, 2007 -- Have you ever wondered whether your product or service would benefit from using direct response radio advertising? "It's one of the most common questions we hear." Says Brett Astor, Vice President of Strategic Media, Inc. and co-author with CEO Jeff Small of a newly-released report that presents the types of businesses that can achieve profitable growth using the power of direct response radio advertising.

This new report, titled "What Works in Direct Response Radio Advertising", is a must-read for both direct response radio advertising veterans as well as those who might be new to direct response radio advertising. In the report, Jeff Small and Brett Astor reveal not only the kinds of campaigns that are most common in direct response radio advertising, but also the actual characteristics of businesses who build profitable direct response radio advertising campaigns. If you've wondered if you're ready to build a successful direct response advertising campaign, you won't want to miss this valuable report.

"Many people have tried to place hard and fast lines around what will and what won't be successful in direct response radio advertising. But when you look at the facts, you find the lines that have typically been drawn are incorrect. People are shocked at the wide variety of business that "work" in direct response radio advertising" says Strategic Media CEO Jeff Small. Mr. Jeff Small is a radio advertising industry veteran with over a decade of experience in direct response radio advertising. He is the CEO of Strategic Media, Inc., a direct response radio advertising agency (www.strategicmediainc.com).

Strategic Media, Inc. (http://www.strategicmediainc.com) is a direct response radio advertising agency with over a decade of experience building radio advertising campaigns that generate immediate results and profitable new customers. Strategic Media, Inc. is a full service direct response radio advertising agency offering radio advertising strategy, radio commercial development, and radio media buying profitability management. Jeff Small, CEO and Brett Astor, Vice President both contribute to the direct response radio industry's first blog, The Radio Sage Blog, located at http://strategicmediainc.com/radio-advertising-blog, where they also share their views on the latest news and trends in radio advertising.

Additional top-rated articles on radio advertising from Strategic Media include:
- The 10 Questions in Direct Response Radio Advertising
- Radio Advertising Costs - How Much Should I Budget?
- The 5 Biggest Mistakes in Direct Response Radio Advertising

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